JOICO Blonde Life Brightening Shampoo is free from SLE/SLES Sulfates, gently cleanses the hair with a rich lather. It adds softness and smoothness and keeps blondes bright. SMARTRELEASE TECHNOLOGY Packs JOICO's triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear. ARGININE A naturally occurring amino acid crucial to hair's strength. Products that include Arginine help protect hair and rebuild it from the inside out. MONOI OIL A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage TAMANU OIL A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands. Ingredients Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Sorbitol, Divinyldimethicone/Dimethicone Copolymer, Phosphatidylcholine, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Silicone Quaternium-16, Amodimethicone, Tetrasodium Glutamate Diacetate, Peg-90m, C12-13 Pareth-23, C12-13 Pareth-3, Citric Acid, Undeceth-11, Ceteareth-25, Ceteareth-7, C11-15 Pareth-7, Trideceth-12, Glycerin, Laureth-9, Undeceth-5, Butyloctanol, Peg-4 Laurate, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum.