LONG-LASTING STYLE & HOLD - Bed Head Back It Up Texturising Hair Cream helps curls, waves, and natural hairstyles retain shape all day. Providing salon-quality hold, body, and definition for effortless, long-lasting styling on any hair type or length TEXTURE & DEFINITION - Our powerful hair styling cream delivers definition, bounce, and body to your hair. Perfect for creating textured, tousled, or natural hairstyles while enhancing curl and wave patterns for a professional finish at home. SALON-PROVEN FORMULA - Used and loved by salon professionals, Back It Up delivers long-lasting hold, frizz control, thermal protection, and shine, giving you a salon-quality styling experience at home without leaving hair heavy or sticky. NOURISHING & MOISTURIZING - Enriched with Baobab fruit extract, Bed Head texturising cream helps keep hair moisturised, soft, and shiny. Protects and softens strands while providing definition, making it ideal for all hair types, textures, and lengths. EASY APPLICATION & ACTIVATION - Apply to towel-dried hair and comb through for even coverage. Scrunch or wrap hair around fingers to enhance curls and waves. Lightweight formula with pear fragrance ensures effortless styling, bounce, and texture every day.