Firmness, Rebuilt From WithinThe Ammuri Peptide Anti-Ageing Serum with Matrixyl 3000 is a gentle yet powerful daily treatment designed to support the skin's structural proteins — collagen and elastin — from the inside out. Formulated for those who want meaningful anti-ageing results without the sensitivity associated with stronger actives, this serum works quietly and consistently to visibly smooth fine lines, improve firmness, and restore a more youthful-looking complexion.Suitable for morning and evening use. The ideal companion to your Retinol routine.Key Benefits Visibly reduces the appearance of fine lines and wrinkles with consistent use Supports improved skin firmness and elasticity over time Promotes collagen synthesis for a more structured, resilient complexion Deeply hydrating without heaviness or greasiness Gentle enough for daily use — morning and evening Suitable for sensitive skin and those new to anti-ageing actives Who This Serum Is ForFormulated for those experiencing: Early to established fine lines, particularly around the eyes, mouth, and forehead Loss of skin firmness or a feeling of skin laxity Skin that has lost its bounce or resilience Those seeking a gentle, daily anti-ageing treatment Those using Retinol in the evening who want a complementary morning treatment Sensitive skin types looking for effective anti-ageing without irritation Suitable for all skin types. Safe for use from your late 20s onwards as a preventative measure.Ingredient SpotlightMatrixyl 3000 (Palmitoyl Tripeptide-1 & Palmitoyl Tetrapeptide-7)One of the most studied peptide complexes in skincare, Matrixyl 3000 works by signalling the skin to produce more collagen and repair the extracellular matrix. Clinical studies have shown it can visibly reduce the depth of wrinkles and improve skin firmness with consistent use. It is gentle, well-tolerated, and highly compatible with other actives.Argireline (Acetyl Hexapeptide-3)Often referred to as a topical alternative to more invasive treatments, Argireline works by relaxing the facial muscles responsible for expression lines. With regular use, it helps visibly soften the appearance of dynamic wrinkles around the eyes and forehead.Hyaluronic AcidA multi-weight Hyaluronic Acid complex that hydrates at multiple skin depths — from the surface to deeper layers. It plumps the appearance of fine lines while maintaining skin comfort and barrier integrity throughout the day.Copper PeptidesNaturally occurring complexes that support wound healing, collagen production, and antioxidant defence. Copper Peptides help the skin maintain its structural integrity and support a firmer, more even-toned appearance over time.Vitamin E (Tocopherol)A fat-soluble antioxidant that protects the skin from free radical damage and supports the skin barrier. It works synergistically with peptides to enhance overall skin resilience and comfort.Texture & FeelThe Peptide Anti-Ageing Serum has a silky, water-light texture that absorbs instantly without residue. It layers beautifully beneath moisturiser and SPF, making it the perfect first active step in your morning routine. Non-greasy, non-sticky, and suitable for use under makeup.How To UseMorning Routine (AM) — Recommended Primary Application Cleanse and tone Dispense 3–4 drops onto fingertips Press gently into skin — focus on areas of concern such as forehead, eye area, and nasolabial folds Follow with your moisturiser Finish with SPF 50 Evening Routine (PM) — Optional Double cleanse Apply peptide serum If using Retinol, apply Retinol serum after the peptide serum has absorbed Follow with night moisturiser For best results, use consistently morning and evening for a minimum of 8–12 weeks.Results TimelineWeeks 1–2: Skin feels immediately more hydrated and plump. Fine lines appear softened due to improved hydration levels.Weeks 3–4: Skin texture begins to feel smoother and more refined. Early improvement in firmness becomes noticeable, particularly around the jaw and cheeks.Weeks 6–8: Visible reduction in the depth of fine lines. Skin looks more structured, lifted, and luminous.Long-term consistency: Collagen support compounds with continued use. Skin maintains improved firmness and resilience, with a visibly more youthful appearance at the 3–6 month mark.Complete Your Anti-Ageing RoutineFor optimal results, pair with: Ammuri 24-Hour Retinol 5% Serum — use in the evening to complement this serum's daytime collagen support with accelerated cell renewal overnight Ammuri Vitamin C Day Cream SPF 50 — essential daily protection that shields skin from UV damage and prevents further signs of ageing The most effective anti-ageing routines combine peptides for structural support, Retinol for cell renewal, and SPF for daily protection. Together, they form a complete, science-backed approach to younger-looking skin.Frequently Asked QuestionsCan I use this serum alongside Retinol?Yes — and we actively recommend it. Use this Peptide Serum in the morning and your Retinol serum in the evening for a complementary day-and-night anti-ageing routine. They work on different mechanisms and enhance each other's results.Is this suitable for sensitive skin?Yes. Peptides are among the most well-tolerated actives in skincare. This serum has been formulated without common irritants and is suitable for daily use on sensitive skin types.When should I start using a peptide serum?Peptide serums can be introduced from the late 20s as a preventative measure. The earlier you support collagen production, the more resilient your skin remains over time.Can I use this under makeup?Yes. The lightweight, fast-absorbing texture makes it ideal for use under makeup. Allow 60 seconds for full absorption before applying moisturiser and SPF.How is this different from the Retinol Serum?Retinol works by accelerating cell turnover and is best used in the evening due to UV sensitivity. Peptides work by signalling collagen production and are gentle enough for morning use. Together, they address ageing from two complementary angles.Our Promise 🇬🇧 Developed in the UK 🐰 Cruelty-free — never tested on animals 🔬 Science-backed formulation with clinically studied actives 🌿 Free from unnecessary fillers and harsh irritants ✨ Dermatologist-inspired — formulated with skin health at its core At Ammuri Beauty, we believe the best skincare is built on science, not promises. Every product is developed with purpose — transparent, effective, and kind to your skin.