The Foundation of a Healthier Hair RoutineThe Ammuri Biotin Shampoo is a daily-use hair care treatment formulated for those experiencing thinning hair, reduced density, or a scalp that needs rebalancing. Enriched with Biotin, DHT-blocking botanicals, and scalp-nourishing actives, this shampoo works at the root — quite literally — to support the conditions needed for thicker-looking, healthier hair over time.This is not a one-wash miracle. It is the first, essential step in a considered hair health routine.Key Benefits Supports the appearance of thicker, fuller-looking hair with consistent use Helps create a healthier scalp environment conducive to hair growth Gently cleanses without stripping natural oils or moisture Helps reduce the appearance of hair thinning over time Strengthens the hair shaft to reduce breakage and improve resilience Suitable for daily use on all hair types Who This Shampoo Is ForFormulated for those experiencing: Noticeable hair thinning or reduced density Excessive hair shedding during washing or brushing A scalp that feels imbalanced, oily, or lacking vitality Fine or limp hair that lacks volume and body Those seeking a gentle, daily-use solution as part of a hair health routine Suitable for men and women. Safe for colour-treated hair. Suitable for all hair types including fine, normal, and thick hair.Ingredient SpotlightBiotin (Vitamin B7)A water-soluble B vitamin that plays a key role in keratin production — the structural protein that makes up the hair shaft. Biotin supports the hair's natural strength and resilience, helping to reduce breakage and support the appearance of thicker, healthier-looking hair with consistent use.DHT-Blocking Botanical BlendDihydrotestosterone (DHT) is a hormone linked to hair follicle miniaturisation and thinning. This shampoo contains a carefully selected blend of botanicals known for their ability to help inhibit DHT activity at the scalp, supporting a healthier follicular environment over time.Niacin (Vitamin B3)Supports improved scalp circulation, helping to deliver nutrients more effectively to the hair follicle. Improved blood flow to the scalp is associated with a more nourished follicular environment and improved hair vitality.Argan OilA lightweight, nutrient-rich oil that conditions the hair shaft without weighing it down. Argan Oil helps improve shine, manageability, and overall hair texture while protecting against environmental damage.Saw Palmetto ExtractA well-studied botanical extract used in hair care for its ability to support DHT inhibition at the scalp. Saw Palmetto is widely regarded as one of the most effective natural ingredients for supporting hair density and reducing thinning.Texture & FeelThe Biotin Shampoo has a rich, creamy lather that cleanses thoroughly without stripping. It rinses clean, leaving hair feeling soft, light, and refreshed at the root. Hair feels noticeably more manageable after each wash, with improved texture and body over time.How To UseDaily Hair Routine Wet hair thoroughly with warm water Apply a generous amount of shampoo to the scalp and roots Massage gently with fingertips for 60–90 seconds — this stimulates scalp circulation and enhances active absorption Work through the lengths of the hair Rinse thoroughly with cool or lukewarm water Follow with the Ammuri Hair Growth Serum for enhanced results For best results, use daily or at least 4–5 times per week. Consistency is essential for visible improvement in hair density and scalp health.Results TimelineWeeks 1–2: Scalp feels cleaner, more balanced, and refreshed after each wash. Hair feels softer and more manageable.Weeks 3–4: Reduction in visible hair shedding during washing. Hair begins to feel stronger and less prone to breakage.Weeks 6–8: Noticeable improvement in hair density and volume. Hair looks and feels thicker at the root.Long-term consistency: With continued use, the scalp environment remains balanced and supportive of healthy hair growth. Results are cumulative — the longer you commit, the more significant the improvement.Complete Your Hair Growth RoutineFor optimal results, pair with: Ammuri Hair Growth Serum — apply directly to the scalp after washing to deliver targeted actives to the follicle between washes Ammuri Biotin Haircare Set — the complete shampoo and serum system for a fully considered hair health routine A shampoo alone can only do so much. Pairing it with a leave-in scalp serum significantly enhances results by delivering actives directly to the follicle without rinsing.Frequently Asked QuestionsHow often should I use this shampoo?For best results, use daily or at least 4–5 times per week. The active ingredients work cumulatively — consistent use is key to visible improvement in hair density and scalp health.Is this suitable for colour-treated hair?Yes. The formula is gentle enough for colour-treated hair and will not strip or fade colour with regular use.Can both men and women use this shampoo?Yes. The formula has been developed for both men and women experiencing hair thinning or reduced density. The DHT-blocking botanicals are beneficial for both.How long before I see results?Most customers notice reduced shedding and improved scalp comfort from weeks 3–4. Visible improvement in hair thickness and density typically becomes apparent from week 6–8 with consistent daily use.Should I use a conditioner alongside this shampoo?A lightweight conditioner applied to the mid-lengths and ends (avoiding the scalp) can be used alongside this shampoo. Avoid applying conditioner directly to the scalp as this can reduce the effectiveness of the active ingredients.Our Promise 🇬🇧 Developed in the UK 🐰 Cruelty-free — never tested on animals 🔬 Science-backed formulation with clinically studied actives 🌿 Free from unnecessary sulphates and harsh stripping agents ✨ Dermatologist-inspired — formulated with scalp and hair health at its core At Ammuri Beauty, we believe hair health begins at the scalp. Every product in our hair range is developed with purpose — no overclaiming, no shortcuts, just considered formulation designed to make a real difference.